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baby shower balloons
Skip itA small market ($53K/yr) — this niche doesn't clear our bar today.
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.35–$25.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.35avg listing price — sweet spot $15–$100
Growth
Okay+15.1%90-day search growth — must beat 0% to launch
Returns
Okay3.8%return rate — above 5% kills the launch gate
Review moat
Okay3,612.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$53K$53K/yr · 323K searches
Signals Low Review Barrier