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arch mirror
Launch itA $1.0M/yr market growing +15.9% this quarter with returns at 2.6% — clears our launch bar.
Avg price
Incredible$40.20avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Market size
Great$1.0M$1.0M/yr · 1.5M searches
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good729.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$8.43–$138.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale