42
anniversary clock
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Review moat
Great265.89avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$92.88avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay$115K$115K/yr · 118K searches
Price range
Bad$16.67–$399.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Returns
Bad6.3%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale