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alpaca blanket
Skip itSoft demand (-40.5% this quarter) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Review moat
Great274.14avg incumbent reviews — the moat a new listing must climb
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Good$131.46avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.3%return rate — above 5% kills the launch gate
Market size
Bad$100K$100K/yr · 199K searches
Price range
Okay$35.47–$294.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-40.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale