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alcohol shot gun
Worth a lookShows beatable incumbent ratings (3.9★), but a small market ($37K/yr) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible$29.66avg listing price — sweet spot $15–$100
Price range
Great$8.72–$95.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great284.96avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$37K$37K/yr · 73K searches
Signals Quality Gap