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52

airplane travel

Worth a look

Shows no brand lock-in (top 5 brands take 40% of clicks), but a small market ($50K/yr) keeps it on the watch list.

Market size 13Growth 36Conversion 19Competition 79Returns 34Price range 89Avg price 95Brand share 95Review moat 24Quality gap 75

Brand share

Incredible40%

top-5 brand share — no brand owns this niche

Avg price

Incredible$24.66

avg listing price — sweet spot $15–$100

Price range

Great$7.92–$96.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Okay+8.9%

90-day search growth — must beat 0% to launch

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Review moat

Bad6,014.42

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$50K

$50K/yr · 132K searches

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