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52

airplane sleep

Worth a look

Shows a sweet-spot price point ($26.90 avg), but a small market ($87K/yr) keeps it on the watch list.

Market size 22Growth 52Conversion 33Competition 60Returns 43Price range 90Avg price 95Brand share 63Review moat 23Quality gap 81

Avg price

Incredible$26.90

avg listing price — sweet spot $15–$100

Price range

Great$9.11–$96.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Growth

Good+22.9%

90-day search growth — must beat 0% to launch

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Review moat

Bad8,399.53

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$87K

$87K/yr · 121K searches

Reviews