46
airplane head strap
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$26.33avg listing price — sweet spot $15–$100
Price range
Great$10.31–$61.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good909.77avg incumbent reviews — the moat a new listing must climb
Market size
Good$341K$341K/yr · 327K searches
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+15.1%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Returns
Bad7.0%return rate — above 5% kills the launch gate
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals High Returns