44
aironox
Skip itHigh returns (10.5%) — this niche doesn't clear our bar today.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Market size
Incredible$2.5M$2.5M/yr · 1.2M searches
Review moat
Good994.89avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$183.73avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Price range
Bad$35.75–$333.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-25.3%90-day search growth — must beat 0% to launch
Returns
Bad10.5%return rate — above 5% kills the launch gate