35
air fryer cheat sheet
Skip itPrices mostly outside the sweet spot ($5.07–$11.69) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$148K$148K/yr · 181K searches
Avg price
Okay$8.84avg listing price — sweet spot $15–$100
Review moat
Bad5,995.91avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Price range
Bad$5.07–$11.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Out of Stock