41
aesthetic
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Brand share
Great53%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Good$5.51–$38.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.16avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad10,195.27avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Market size
Bad$36K$36K/yr · 1.1M searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale