48
advice for parents baby shower
Skip itStrong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Review moat
Great134.09avg incumbent reviews — the moat a new listing must climb
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Price range
Good$4.99–$28.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.26avg listing price — sweet spot $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Okay$128K$128K/yr · 341K searches
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand