54
adhesive shelf
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but weak search conversion (1.9%) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Price range
Great$6.36–$89.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$16.72avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Market size
Okay$118K$118K/yr · 366K searches
Review moat
Bad4,337.78avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand