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ac and heater combo window unit
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great384.2avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.9%return rate — above 5% kills the launch gate
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$104K$104K/yr · 123K searches
Avg price
Bad$366.56avg listing price — sweet spot $15–$100
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Price range
Bad$67.88–$639.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals High Price