62
above toilet storage cabinet
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Avg price
Great$80.55avg listing price — sweet spot $15–$100
Review moat
Good988.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.7%return rate — above 5% kills the launch gate
Price range
Good$19.53–$161.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$288K$288K/yr · 402K searches
Growth
Okay+18.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale