45
a4 frame
Skip itA deep review moat (15,176 avg reviews) — this niche doesn't clear our bar today.
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Price range
Good$5.78–$35.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.13avg listing price — sweet spot $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Market size
Okay$216K$216K/yr · 183K searches
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad15,176.47avg incumbent reviews — the moat a new listing must climb