49
9x9 frame
Skip itA small market ($115K/yr) — this niche doesn't clear our bar today.
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.40–$27.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.39avg listing price — sweet spot $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Review moat
Okay3,220.64avg incumbent reviews — the moat a new listing must climb
Market size
Okay$115K$115K/yr · 108K searches