61
9000 btu mini split
Launch itA $985K/yr market growing +50.4% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great127.5avg incumbent reviews — the moat a new listing must climb
Market size
Great$985K$985K/yr · 226K searches
Brand share
Good61%top-5 brand share — brands hold most of the demand
Growth
Good+50.4%90-day search growth — must beat 0% to launch
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Avg price
Bad$458.25avg listing price — sweet spot $15–$100
Price range
Bad$287.98–$1075.35cheapest to priciest tracked listing — scored on the share inside $15–$100