40
8x4 loaf pan
Skip itSoft demand (-5.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Good$14.47avg listing price — sweet spot $15–$100
Price range
Okay$7.62–$20.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,483.86avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$91K$91K/yr · 75K searches
Growth
Bad-5.1%90-day search growth — must beat 0% to launch