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Worth a lookShows searches that convert (10.7% search→purchase), but a deep review moat (9,179 avg reviews) keeps it on the watch list.
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.79avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good$497K$497K/yr · 337K searches
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Good$5.35–$26.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+12.1%90-day search growth — must beat 0% to launch
Returns
Okay4.0%return rate — above 5% kills the launch gate
Review moat
Bad9,179.03avg incumbent reviews — the moat a new listing must climb