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85th birthday party decorations
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Review moat
Good766.76avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.76avg listing price — sweet spot $15–$100
Price range
Good$3.79–$26.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Market size
Okay$153K$153K/yr · 170K searches
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand