48
80th birthday cake topper
Skip itA small market ($56K/yr) — this niche doesn't clear our bar today.
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Competition
Great36%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Good749.2avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.4%return rate — above 5% kills the launch gate
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Price range
Okay$3.45–$19.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$7.30avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$56K$56K/yr · 91K searches