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8 hour tea lights candles
Skip itSoft demand (-27.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$20.77avg listing price — sweet spot $15–$100
Price range
Great$8.31–$46.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Okay$167K$167K/yr · 103K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,369.17avg incumbent reviews — the moat a new listing must climb
Growth
Bad-27.0%90-day search growth — must beat 0% to launch