49
8.5 x 14 frame
Skip itA small market ($79K/yr) — this niche doesn't clear our bar today.
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.08avg listing price — sweet spot $15–$100
Price range
Good$6.29–$39.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+14.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad9,679.79avg incumbent reviews — the moat a new listing must climb
Market size
Bad$79K$79K/yr · 52K searches
Signals No Dominant Brand