57
8.5 x 11 picture frame gold
Worth a lookShows searches that convert (10.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.51avg listing price — sweet spot $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.91–$36.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.7%90-day search growth — must beat 0% to launch
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$132K$132K/yr · 71K searches
Review moat
Bad4,680.49avg incumbent reviews — the moat a new listing must climb