48
7x9 frame
Skip itA small market ($93K/yr) — this niche doesn't clear our bar today.
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good$5.94–$27.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Avg price
Okay$10.55avg listing price — sweet spot $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Market size
Bad$93K$93K/yr · 108K searches
Review moat
Bad6,875.04avg incumbent reviews — the moat a new listing must climb