48
7x7 frame
Skip itA small market ($82K/yr) — this niche doesn't clear our bar today.
Brand share
Great56%top-5 brand share — no brand owns this niche
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.72–$25.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.53avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Review moat
Okay3,260.44avg incumbent reviews — the moat a new listing must climb
Market size
Bad$82K$82K/yr · 91K searches
Signals No Dominant Brand