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75th birthday decorations
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.33avg listing price — sweet spot $15–$100
Market size
Good$653K$653K/yr · 665K searches
Review moat
Good1,318.9avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.95–$24.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.1%return rate — above 5% kills the launch gate
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality