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6x8 picture frame
Worth a lookShows searches that convert (8.8% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Brand share
Great59%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good$629K$629K/yr · 634K searches
Price range
Good$5.70–$24.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.33avg listing price — sweet spot $15–$100
Growth
Okay+11.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,626.05avg incumbent reviews — the moat a new listing must climb