39
6 inch heart cake pan
Skip itSoft demand (-65.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great397.33avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.10avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good$5.06–$28.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.5%return rate — above 5% kills the launch gate
Market size
Bad$90K$90K/yr · 82K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-65.8%90-day search growth — must beat 0% to launch