58
6 inch full size mattress
Worth a lookShows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Good$102.50avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Market size
Good$568K$568K/yr · 160K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good$70.22–$127.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Review moat
Okay3,939.36avg incumbent reviews — the moat a new listing must climb
Signals High Price