50
6 inch candles
Worth a lookShows no brand lock-in (top 5 brands take 52% of clicks), but soft demand (-32.5% this quarter) keeps it on the watch list.
Brand share
Great52%top-5 brand share — no brand owns this niche
Avg price
Great$16.96avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Price range
Great$6.51–$43.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,414.16avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.4%return rate — above 5% kills the launch gate
Market size
Bad$55K$55K/yr · 61K searches
Growth
Bad-32.5%90-day search growth — must beat 0% to launch