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48

6 inch box spring

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A small market ($70K/yr) — this niche doesn't clear our bar today.

Market size 17Growth 37Conversion 60Competition 55Returns 44Price range 70Avg price 81Brand share 54Review moat 24Quality gap 72

Avg price

Great$84.80

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$50.59–$121.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Growth

Okay+9.9%

90-day search growth — must beat 0% to launch

Review moat

Bad5,661

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$70K

$70K/yr · 16K searches

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