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4ft marquee letters
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$23.50avg listing price — sweet spot $15–$100
Price range
Incredible$16.03–$32.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good661.62avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Returns
Bad7.1%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$13K$13K/yr · 164K searches
Signals High Returns