47
40 x 40 mirror
Skip itSoft demand (-7.2% this quarter) — this niche doesn't clear our bar today.
Competition
Great37%top-5 click share — an open shelf
Avg price
Great$100.86avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good854.4avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Returns
Okay4.0%return rate — above 5% kills the launch gate
Price range
Okay$38.12–$251.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$109K$109K/yr · 23K searches
Growth
Bad-7.2%90-day search growth — must beat 0% to launch