48
4 tier bookshelf
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Avg price
Great$60.58avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$23.14–$182.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay$146K$146K/yr · 251K searches
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,310.27avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Signals High Price