51
3x4 frame
Worth a lookShows no brand lock-in (top 5 brands take 51% of clicks), but a small market ($90K/yr) keeps it on the watch list.
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Avg price
Good$13.70avg listing price — sweet spot $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,510.68avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.85–$23.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Market size
Bad$90K$90K/yr · 143K searches
Signals No Dominant Brand