51
30x30 table
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but weak search conversion (0.9%) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Avg price
Great$87.10avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,654.22avg incumbent reviews — the moat a new listing must climb
Price range
Okay$16.71–$261.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Market size
Bad$91K$91K/yr · 112K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale