57
3 zone mini split
Worth a lookShows a thin review moat (30 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible30avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Growth
Great+63.9%90-day search growth — must beat 0% to launch
Returns
Good2.1%return rate — above 5% kills the launch gate
Market size
Good$729K$729K/yr · 96K searches
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Avg price
Bad$1905.22avg listing price — sweet spot $15–$100
Price range
Bad$1294.95–$3183.97cheapest to priciest tracked listing — scored on the share inside $15–$100