58
3 quart saucepan with lid
Worth a lookShows a sweet-spot price point ($32.88 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$32.88avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Market size
Great$970K$970K/yr · 602K searches
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good$12.24–$148.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,257.9avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.7%90-day search growth — must beat 0% to launch