39
3 quart pot with lid
Skip itSoft demand (-7.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$53.73avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay$252K$252K/yr · 176K searches
Returns
Okay3.3%return rate — above 5% kills the launch gate
Price range
Okay$19.98–$213.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad6,580.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Signals High Price