36
25x25 pillow insert
Skip itA deep review moat (50,869 avg reviews) — this niche doesn't clear our bar today.
Avg price
Incredible$32.85avg listing price — sweet spot $15–$100
Price range
Incredible$18.99–$43.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
Market size
Bad$55K$55K/yr · 14K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Review moat
Bad50,868.8avg incumbent reviews — the moat a new listing must climb