30
25 lb weighted blanket
Skip itSoft demand (-25.9% this quarter) — this niche doesn't clear our bar today.
Price range
Incredible$30.21–$86.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$49.51avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.3%return rate — above 5% kills the launch gate
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,283.38avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$67K$67K/yr · 67K searches
Growth
Bad-25.9%90-day search growth — must beat 0% to launch