40
25 balloon numbers
Skip itPrices mostly outside the sweet spot ($5.60–$10.11) — this niche doesn't clear our bar today.
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,945.76avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.02avg listing price — sweet spot $15–$100
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Market size
Bad$56K$56K/yr · 92K searches
Price range
Bad$5.60–$10.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand