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24x36 poster frame
Launch itA $6.5M/yr market growing +12.9% this quarter with returns at 3.5% — clears our launch bar.
Market size
Incredible$6.5M$6.5M/yr · 3.1M searches
Avg price
Incredible$42.30avg listing price — sweet spot $15–$100
Price range
Great$11.67–$79.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Growth
Okay+12.9%90-day search growth — must beat 0% to launch
Review moat
Bad11,478.5avg incumbent reviews — the moat a new listing must climb