38
21x21 pillow insert
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.86avg listing price — sweet spot $15–$100
Price range
Great$13.29–$45.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad31,169.24avg incumbent reviews — the moat a new listing must climb
Market size
Bad$31K$31K/yr · 31K searches