60
20x30 frame
Launch itA $1.9M/yr market growing +13.6% this quarter with returns at 3.8% — clears our launch bar.
Avg price
Incredible$36.53avg listing price — sweet spot $15–$100
Price range
Incredible$18.93–$76.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.9M$1.9M/yr · 1.2M searches
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+13.6%90-day search growth — must beat 0% to launch
Returns
Okay3.8%return rate — above 5% kills the launch gate
Review moat
Bad12,386.88avg incumbent reviews — the moat a new listing must climb