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55

20x26 pillows set of 2

Worth a look

Shows a sweet-spot price point ($23.48 avg), but a deep review moat (37,500 avg reviews) keeps it on the watch list.

Market size 59Growth 44Conversion 77Competition 30Returns 81Price range 87Avg price 95Brand share 30Review moat 7Quality gap 65

Avg price

Incredible$23.48

avg listing price — sweet spot $15–$100

Price range

Great$10.76–$50.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$484K

$484K/yr · 277K searches

Growth

Okay+15.3%

90-day search growth — must beat 0% to launch

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Review moat

Bad37,499.89

avg incumbent reviews — the moat a new listing must climb

Search terms