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20x20 pillow inserts
Launch itA $4.9M/yr market growing +13.4% this quarter with returns at 2.6% — clears our launch bar.
Market size
Incredible$4.9M$4.9M/yr · 1.8M searches
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.23avg listing price — sweet spot $15–$100
Price range
Great$9.70–$38.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Growth
Okay+13.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad21,300.18avg incumbent reviews — the moat a new listing must climb