73
2026 light up numbers
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Competition
Incredible20%top-5 click share — an open shelf
Review moat
Incredible92.59avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$43.83avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$6.76–$118.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+54.9%90-day search growth — must beat 0% to launch
Returns
Good2.1%return rate — above 5% kills the launch gate
Market size
Okay$185K$185K/yr · 166K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale